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Ghost Writing and Its Link to Internet Marketing
Presented By: Destinetics
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notwithstanding the fact that he does not warrant or represent at any time that the contents within are
accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in this publication, the Publisher
assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein.
Any perceived slights of specific persons, peoples, or organizations are unintentional.
In practical advice books, like anything else in life, there are no guarantees of income made. Readers are
cautioned to reply on their own judgment about their individual circumstances to act accordingly.
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readers are advised to seek services of competent professionals in legal, business, accounting, and
finance field.
The overall effectiveness and use of search engine optimization articles do
not entirely depend on the content of the articles. While it is true that
interesting and comprehensible content of SEO articles is crucial, it is also
important that you take note of several special tools or complementary
features or aids that would help the SEO article live up to its purpose.
If you are a Website owner or operator, you surely would be in search for an
appropriate SEO tool that would surely and effectively help in optimizing the
overall content and package of the online site and in enticing or catching the
attention of online readers. Getting the right tool to complement or
accessorize the SEO is crucial and important and at the same time, should
be prioritized or given particular attention by the Website owner or operator.
If you are not yet fully aware and familiar about such tools, it would be
helpful if you would get to know the most commonly used and available SEO
tools. Here are the most common and easily accessible of them:
5. Keywords suggestion software
Before writing or producing the content to be put in the Website, you should
be aware that there are proper ways on formulating keywords. The idea
behind SEO is that content should be containing basic keywords that are
easily retrievable and searchable within the Internet. If you are covering a
certain topic or subject, it is important that you know which keywords online
users usually or often use when using the search engines for such subjects.
Currently, giant and leading search engine firm Google Inc. is offering a
feature or program that would specifically do the job described above.
AdWords has been launched by Google to serve specifically as a keywords
suggestion tool that SEO writers and Website owners should utilize initially
prior to producing the content. If you would use AdWords prior to
outsourcing or producing the content you would post in your Website, you
would be given more direction into the task. Your efforts would not be put in
futile because you are certain you are working on the right and effective
keywords.
6. Link popularity checker
Traffic dictates the overall effectiveness and profitability of a Website. The
more users the Webpage attracts and engage, the more lucrative the site
gets. That is because advertisers, which abound across the Internet, would
naturally and logically aim to place their investments at the right sites, or
those WebPages’ where they could easily and more possibly tap potential
customers. It is like television advertising, where advertisers would
practically place ads on TV shows that have high ratings or viewership.
There are many online businesses that are offering such popularity checking
features. It is advised that you employ such services so that you would be
able to determine how many online users are actually using or reading your
site, and how your Website is faring competitively against many rivals and
competitors, which are out always to outpace you and get the online user
attention every online business is aiming to have.
7. Site report card
This tool is essential especially if you are still out to launch the Website. Prior
to the launch or roll out of your Website, you should make sure that your
site would be able to monitor itself and be checked about all necessary
information. In printing, this activity is more like editing or proofreading
before the actual printing and distribution of copies.
The site report card would help you generate information about your
Website, like analysis of keywords, usability and effectiveness of keywords
and so on. You could also check if your content has typographic mistakes of
if there would be a link failure, which you should ultimately prevent from
happening.
Effective SEO techniques
Internet marketing is not a complicated concept. Just like traditional
marketing, it could be made easier and more effective if you would have the
necessary knowledge and skills. If you thought good and effective writing of
search engine optimization articles to be posted for your Website is enough,
you should reconsider your beliefs.
Coming up with good and optimized content is sure one way of optimizing
your Website so that Internet users would have more and easier access to it.
You should be reminded that traffic matters in the world of Internet
marketing. The more frequent users and visitors that regularly visit your
Website, the more your online business is getting lucrative and highly
profitable. Online advertisers sure know that if your Website is frequently
visited, there are greater chances that their ads posted within the Webpage
would get noticed by targeted readers or potential customers. Hence, your
online income from the maintaining the site would be more significant.
There are several effective techniques that you could do to optimize or
improve the potential profitability of your Website. Follow these simple
techniques, which may seem like recommendations to you, to ensure that
your Website would be more effective in its goals of luring more regular
users and potential clients for you and your advertisers.
8. Register or submit the content of your Website to as many directories
as possible. If you would be able to submit it to search engines, it
would also be good, though when your Webpage is activated and
visited by users, it would automatically be included in the list results
from search engine searches. There are several specialized software in
the market that would help you regularly submit content and Websites
to as many other sites and online businesses possible. Ensure that
your Website is properly indexed by giant and popular search engines
like Google, Yahoo and MSN.
9. Of course, it would count a lot of you would make your Website as
unique and interesting as possible. Being different is often helping
invigorate curiosity and patronage among online readers. Good,
reliable, informative and comprehensible content would help a lot in
making sure online readers would keep on coming back to the
Website. Word of mouth would result, making up for a better and
more effective advertising.
10. Create reciprocal links with other Websites. Online businesses,
though there is intense competition, is facilitating for healthy coexistence
and cooperation. In building reciprocal links, you would be
agreeing to post ads and links of other Websites. In turn, your ads and
links would be posted in theirs. Regularly check out if your links are
well placed and posted in your partner sites.
11. Develop a site map for your Website. Site maps are like table of
contents that are placed on top of the page or above the entire
content. The map contains the basic content of your site and will make
it easier for online users to navigate and roam around within your
Website.
12. Of course, the best and topmost effective technique in optimizing
your Website is through making the content reliable and worth
reading. It is true that the Internet contains all the basic information
people would need. Because it is wide and easily utilized by all sorts of
people and Website developers, expect that there are too many
contents that are false and are not worth reading. Make sure the
content of your Website do not fall within that category.
If your Website is good enough, there would be word of mouth to be started
by satisfied readers. The popularity of your site would rise and more people
would check it out. If there is satisfaction among readers, they surely would
keep on coming back for more, in which case, you may need to regularly
update your site.
Strategic SEO rules
There are many search engines that are operating in the Internet. For sure,
when doing your own searches, you are using the services of the search
engine, which you think is highly reliable based on your experiences. When
you search for data, information and content online, you do not directly type
and guess Website addresses. The usual activity is that you type keywords
or the main subject of your search in the dialog boxes of search engines.
Within seconds, you would be provided with numerous addresses and links
to Websites that are likely to contain what you are looking for.
If you are running and operating a Website that should be your basic aim: to
make sure searchers and online users would easily find you when they do
search engine searches. There are three major search engines that matter
today, namely, Google, Yahoo and MSN. These search engines have their
own standards and practices in determining search engine rankings of
Websites, which would dictate and determine if a Website would be placed at
the first page or on top of the list in the first page.
Many Websites are dying to be on the top of the list, or at least listed on the
first page of search results. That is because studies have shown that
Websites on top of the lists are more likely to lure online users. The page
listing also indicates the popularity of Websites. Those in the top of the lists
are definitely and logically those that are browsed and visited more often.
You need strategies if you want to ensure the search engine optimization of
your Website. Do not fret because it would not cost you much or require you
too tedious tasks to optimize or boost the popularity of your Website. Here
are three basic rules that would help you strategize in this endeavor.
13. Pay attention to the layout of your Website. When developing
your own Webpage meant for profits, be sure to make the site as
interesting as possible. Before looking at the content, be sure you are
working for an effective, creative and useful page layout for your site.
You see, online users get stressed when layouts of Websites are too
disorganized or poorly designed. Imagine yourself reading a
broadsheet. Notice that if the layout of the pages is too compressed
and boring, you tend to dread reading the content. In the end, you
throw the broadsheet and find for others that would be kinder to your
eyes and would be easier to navigate and read. That is also the case
for Websites. If users find your site too compressed and too tight to
the eyesight, chances are that they would discontinue reading or
checking your Website out.
14. Sprinkle the entire content of the Website with the basic and
optimized keywords relevant to the topic or the theme of your
Website. It would be advisable that before you write SEO articles or
hire others to do so, you have a list of keywords that should be
emphasized and made visible throughout your Website. Otherwise,
your site would not be getting the aimed page ranking and usability
you desire. Be reminded, however, to make your content interesting
and informative, aside from being keyword-rich.
15. Establish links with other Websites. You could coordinate with
other Websites that also have the same theme as yours. You could
build links by having their sites and links in your site, and in exchange,
your links would be posted and contained in their Websites. Often, link
building helps Websites be indexed by search engines. The more links
your site develops, the more popular it could get, and the higher its
online search ranking could get. Be cautious though in choosing
Websites that you would establish links with. If a Website is banned in
search engines for absurd and offensive content, you might also get
the same ban if you would develop links with that prohibited site.
Tips for better SEO writing
If you aim to hit it big in Internet marketing, you should start by ensuring
that your Website is effective and appealing to online users. Your Webpage
is truly and practically the best and most effective marketing tool you would
ever have. That is why you have to make sure that your site is equipped
with relevant and effective information within a content that is appropriately
formulated and written to cater to various types of target online users.
To help you make sure your Website is fully and effectively optimized, it
would be ideal if you would pay particular attention to the content you are
posting. Remember that the content is the gist and soul of your Website and
it is what search engines and readers would read. The Website could never
stand to itself if there is no accompanying words or articles that would keep
online visitors glued and attuned.
Here are several guidelines on how you could ensure the quality and
effectiveness of your search engine optimization articles.
16. Compose effective headings and taglines. You should pay
attention to taglines because they catch the attention in search
engines. Significant points and content of the Website are emphasized
through the use of effective taglines. The headings, on the other hand,
are titles that make people read the content more. Weak taglines and
headings almost always make the overall effect and impact of the SEO
article futile.
17. When doing the SEO articles, consider the expertise of your
Website. Write according to how you want your Website to be
categorized and used in the market. Search engines surely would
categorize your Website according to its expertise, so make sure the
content of the site is appropriate and inline with what people would
expect from the site.
18. When writing SEO articles, strive to create strong lead sentences
and paragraphs. The fist sentence of every composition is the most
crucial because it is the start, the part which readers always look at
first. If the beginning of the article is weak, then chances are that the
readers would not stick out to read the entire piece. In turn, the
reader would continue on the search process and check out other
Websites to seek for the information he or she needs.
19. Keep the target readers in mind when writing the article.
Remember that the Internet is free-flowing and is a very broad
medium. There are too many Internet sites from all across the globe
and the demographics of the online users is also wide and significantly
varied. To be effective, strive not to cater to all the online users.
Instead, decide on the specific and particular profile and demographics
of online readers you intend the content for. This way, your writing
would be more effective. For example, if you aim to please and inform
kids, make your SEO copies kid-friendly and very simple. Do not try to
please the parents by including jargons and technical information. If
you do, the kids would be turned off and find for some other Website
for them.
20. Make your SEO copy as attractive and as enticing as possible. If
you know your intended readers well, you surely would be able to
relate to them. Understanding their needs and preferences would help
you write an article that would most likely please and relate to them.
Try to touch on the readers’ emotions and for sure, you would
instantly make that well-needed connection.
21. Be assertive and call the readers to action. If you are selling a
product, be direct to the point in asking readers to buy or patronize
the product. Emphasize what you want readers to do upon reading
your article.
Above all, remember that SEO writing is like general business writing. Be
simple and be utterly frank or direct to the point. Online readers’
attention is hard to keep so make sure your Website would establish an
impression instantly upon first encounter.
How to create effective SEO titles
Back in elementary and in college, you were taught in school that to be able
to make a written output effective and excellent, you first have to make sure
the title is attention-catching. That principle is very much applicable to
search engine optimization writing. If you notice, you would also be more
inclined to read an online article if you find the title engaging and
informative enough. Otherwise, you would just drift away and find for some
other articles at other Websites.
You need to make the title as engaging and as informative as ever. As a
writer, you should strive to do that because you know the overall quality of
the content would be put to waste if the accompanying title fails to
summarize and represent what the article is all about. To be able to do such
a sensitive and important task, it would be helpful if you would take note of
the following simple guidelines.
22. Utilize appropriate and effective keywords. Keywords are given
particular attention when writing for optimization. That is because
search engines recognize and detect the keywords used in articles.
Those keywords help search engines categorize the content of the
article. In turn, online users would find it easier to retrieve and find
your article or the content of your Website. You could try using
Google’s AdWord to get the relevant and the often used keywords in
online searches for the subject or theme of your Website. If you
sprinkle your content with the right amount of recommended and
effective keywords, expect that online views and readership would
shoot up, and in turn, online page ranking would be greatly boosted,
to the benefit of your Website.
23. Compose your SEO title very carefully. Spend enough time
creating the appropriate title for the SEO article. After knowing and
deciding on which keywords to properly use in the title, the next and
more important challenge would be to arrange such keywords in order
to formulate a phrase or simple sentence that would effectively serve
as your article’s title. Give emphasis to the most important keyword by
using it primarily and first in the title, to be followed by the other or
supporting keywords.
24. Keep the title as short and as simple as possible. Titles need not
be long to be effective and attention-catching. On the contrary, article
titles more effectively render information and solicit attention if they
are short. Say goodbye to long titles because they are not really
effective as long as SEO writing is concerned.
25. Do not mislead using the SEO title. Many Websites fall to the
mistake of making the title truly catchy and interesting, when in turn,
the content or overall message of the article body does not cover or
represent the title. That practice is a form of misreading. Readers
would be linked and directed to your site in hopes that they would get
content as promised in the title. If you do this, your Website would
have the reputation of misleading the public just to lure online users
and readers, a practice that soon urges users to punish the site by not
visiting it again.
26. Strive to be different. Uniqueness helps online sites entice more
users. Online visitors are almost always bored because there are
millions of different Websites. They would tend to stick out to sites
that contain very interesting titles, above all. The title almost always
gives it all. If the title is cutting and edge and is exciting, for sure,
more visitors would log in to read the whole of the article.
No one can underestimate the value of titles to SEO articles. To ensure that
your effort in making the whole of the content or article would never fall
futile, be sure to make or compose the best titles you could think about and
come out with.
In-house and outsourced SEO
Search engine optimization is identified as the most effective and necessary
strategy for Internet marketing. If you are running a Website, or if you are
planning to roll out one, you should decide and strive to make your online
presence as searchable and as informative as ever.
There are too many Websites already operating in the Internet. Your utmost
aim and target should be how to effectively win the interest and patronage
of online users. Fortunately, there are measures on how you could ensure
that your online content is made perfect and effective for your intended
purpose.
For your Website to operate and survive, you should create and post
worthwhile and highly informative articles. SEO articles would help you carry
out your tasks and aims of reaching out to your intended readers and
customers. You could decide to write your own articles for the perusal of
your very own Website. Or ultimately, you could decide to hire professional
writers to do the job for you. If you are a skilled and talented writer, you
should have the confidence to write your own content because you would
understand your own needs and preferences when it comes to your own site.
If you think you are not effective enough to be a good writer, you should
consider seeking the help and outputs of other writers.
In-house SEO writing is widely practiced. In this setup, the Website operator
writes the articles himself or hires a person to do so. The writer would be in
the direct hire of the Website, and he would be tasked to take care of the
content requirements and needs of the Website. When your Website is
keeping an in-house pool of SEO writer or writers, you should always
monitor the quality and standards and the diligence of the writers. Failure to
do so would endanger and possibly compromise the effectiveness and
reliability of your site.
Many Website owners and experts assert that SEO outsourcing is far better
than keeping an in-house pool of SEO specialists or writers. Through the
process of outsourcing, you could take the option of hiring individual writers
or freelancers or hiring an SEO specialization company to handle the job.
It has been clear that many Websites prefer to hire the services of SEO firms
because doing so would ensure that requirements would be met as well as
the deadlines. It is assumed that in SEO companies, there is a team of
writers that are producing and contributing outputs. Thus, even if the article
need is quite urgent or abrupt, SEO firms would more likely be able to meet
deadlines and render the needed quality of outputs.
Hiring SEO companies as outsourcers for the content would also help lessen
or reduce the stress you could incur in developing and maintaining your
Webpage. You would not worry about your daily requirements and needs for
articles anymore. The SEO company would take care of that. There are too
many SEO firms that that are operating across the Internet media so you
can be sure that there is intense competition. Thus, you would find that it
would be to your advantage since you would have a wider selection of firms
to choose from.
As for pricing, it is true that comparatively, asking prices of hired SEO firms
would be more significant. If you hire individual writers or if you decide to
write the outputs for yourself, you would constantly be bogged by worries
over whether you would be able to meet targets on time and in quality.
Those worries are eliminated completely once you decide to hire SEO firms.
Introduction to Internet marketing
Traditional marketing has been made more effective, interesting and modern
with the advent and popularity of Internet marketing. Internet marketing is
the process in which products and services are marketed via the online
medium.
Internet marketing rides on the overall popularity of the Internet. Nowadays,
you know that almost every important transaction is coursed through the
online medium. People used to just search around the Internet for research
information and education until the medium facilitated the conveyance of
entertainment. Now, the Internet is a venue where online shopping sites are
operating. You could also actually do banking transactions and money
transfers online.
The most important and innovative function of the Internet to consumers is
its facilitation of online purchases. Now almost all items are sold and bought
via online sites. There are special Websites that act as online shopping and
auctioneering sites. As for payment modes, electronic purchases or
transferring of funds is taking effect. That is through the use of credit cards.
All online marketing transactions are conducted and funded using credit
cards.
If your Website is not directly selling products and services, you could still
have your share in facilitating purchases. Links can be established in your
site that would enable the user or visitor to be redirected to the specific
Website selling the product. Through that established link, you could actually
generate income. Depending on advertising and link building agreements,
you could also generate income just be keeping the link or making sure your
online visitors would click on the links.
As discussed in the preceding sections, Internet marketing is heavily reliant
on the search engine ranking of a Website. Search engine ranking indicate
the popularity and usefulness of a Website. If the ranking is high, the
Website surely has its own following already, or is regularly checked out or
visited by online users. Thus, advertisers would prefer to establish links or
place ads in Websites with high search engine ranking.
In turn, to boost search engine ranking, you need to spice up your Website
and make sure specific and useful keywords are generously used throughout
the content. Voluminous use of pertinent keywords would enable your
Website to be listed on top of search result pages for the keywords.
However, do not compromise quality of content just to make sure keywords
are well sprinkled throughout the site.
To be able to make regular clients and users out of your online visitors,
regularly update the Website. Offer new and exciting things and be
informative, accurate and reliable as possible. If your credibility as a Website
is established, for sure, there would be word or mouth about the perks of
your site. In turn, there would be more opportunities for generating
revenues for you. And that would all boil down to, what else, money, money,
money!
SEOs an the pay-per-click strategy
You surely would have heard about pay-per-click or PPC advertising. If you
have been operating and maintaining your Website for quite some time, it is
imperative that you know about the dynamics and nature of PPC. There are
just a few means on how advertising is carried out across the Internet and
PPC clearly sets the modern standards in such ad strategies.
So you have your Website and you are aiming to generate income or make
the Webpage a means of ensuring a steady cash flow. You know that you
need to boost and further improve the overall quality of your online site. If
you are successful I doing so, you would surely monitor to see that your
overall search engine ranking has been high. That means, more online users
are regularly visiting your site, and there is a greater possibility that there
would still be further growth.
There are numerous researches that have established that high search
engine ranking really works in ensuring that more online users would get to
utilize and regularly visit the site. If that is the case, you know that online
advertisers flock around those Websites with very high search engine
rankings.
Ad placements are the usual source of income for television and print media.
Now, advertisers are starting to prioritize those media less and are starting
to shift focus towards the Internet. When placing online ads, advertisers
usually employ the PPC strategy.
To make use of PPC, the online user would automatically be redirected to the
Website of the advertiser upon a mouse click. Once the online user gets
there, the advertiser would then make sure the prospective client is well
informed about products, services and overall offerings of the site. Relying
on persuasion, the advertiser’s site would make sure the online client makes
the purchase. If that happens, there would be a commission to be given to
your Website for facilitating the link between the Website and the customer.
That is how modern online ads work nowadays. PPC facilitates for a more
convenient and accurate means of computing and determining ad rates and
impositions. Online advertising is now made more systematized and fair. No
party would ever complain about different or varying ad rates.
To be able to help persuade online users to click on the PPC icon within your
Webpage, it would be helpful if your content would set the mood. This will
boil again to ensuring that your Website is as effective and reliable a source
of information and pertinent data. The ads should also be inline with the
overall theme of your Website.
Indeed, SEOs are truly helpful. The Internet’s overall usefulness and
effectiveness is really boosted with the use of such strategies as the PPC and
other income generating tools and measures. The next time you run a
search engine activity, observe and you would surely understand more the
workings and advantage of SEO for an effective and lucrative Internet
marketing.